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WHAT IS A TRAFFIC TRACKER, WHY IS IT NEEDED AND HOW TO SET IT UP (ON THE EXAMPLE OF THE BYYD PLATFORM)

WHAT IS A TRAFFIC TRACKER, WHY IS IT NEEDED AND HOW TO SET IT UP (ON THE EXAMPLE OF THE BYYD PLATFORM)

Posted on March 26, 2023 by riazadnan

The tracker is used as a traffic tracking tool, which in turn helps optimize campaigns. One way or another, this is an important task for everyone who works with traffic.

Why tracking is needed

Tracking allows you to correctly distribute the budget and not spend it on inefficient sources and advertising campaigns. This question is especially important if the campaign is voluminous – different geo-targeting, mobile operators, device models and other settings are used. In such conditions, it is important to analyze the results and make decisions on what to change and fine-tune right now. 

This is where tracking helps. 

What do trackers track?

Various metrics:

  • IP
  • Geoposition
  • Device type
  • Connection type
  • Browser
  • And much more

The data is displayed in one interface, so it is easy, for example, to hide unwanted content, determine the geo-location where users respond best to ads, or even disable advertising sites that work in the negative.

How trackers work

To summarize, tracking services sort of pass traffic through themselves, and in the process collect data on impressions, clicks and other actions, converting them into an understandable form.

Tracker operation scheme

Traffic is passed through the tracker and when an event occurs (an ad is displayed in the application or the user clicks on it), this information is returned to the tracker in the form of a post-back command. Thus, the number of different indicators is fixed.

In addition, many trackers allow you to collect and segment audience data, 1st * and 3rd ** party, as well as analyze the audience and the effectiveness of advertising campaigns.

Types of trackers

Services are divided into two types: server and cloud. 

Server work with the user’s server. They are more difficult to install and buy since the server is tied to the location, you need to buy a separate one for each region. But you do not need to pay for the amount of traffic that is passed through.

Cloud trackers do not depend on location, servers cover all regions and do not require physical installation and maintenance. It only takes a couple of clicks to set up. But they operate at a rate that is calculated based on a certain number of events per month, and this can be quite expensive.

BYYD and trackers

We at BYYD are constantly working with trackers, as we strive to ensure that advertising campaigns are as transparent as possible for customers.

We work both with pixels and with codes of any verifiers:

  • moat
  • Sizmek
  • Weborama
  • A driver
  • double click, etc.

Moreover, if necessary, we provide the Gemius tracker as a bonus for our placements.

To optimize best tracker company in Pakistan campaigns, we use the {APP_ID} dynamic parameter, which collects application IDs and allows you to get post-click data for each application.

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